TY - JOUR
TI - The Last Supper of popculture
AU - Smorawska, Aleksandra Joanna
TI - The Last Supper of popculture
AB - 
	An oxymoronic relation between popular culture and the sacred is one of the strategies of shockvertising. The analysis of The Last Supper theme in printed advertisement shows how often the industry of advertising uses well-known and easily recognizable sacred symbols. Elements taken from the sacred sphere can be found in advertisements from various sectors, and also in different places, events and services. The reactions to analyzed advertisements show how strong emotions are related to shockvertising that uses sacred symbols. Research proves that it is valuable to look at the relation between popculture and the sacred not only as a way to simply shock, but also as an important voice in the debate about the present.
VL - 2017
IS - Issue 2 (3) 2017
PY - 2017
SN - 2451-1986
C1 - 2544-2554
SP - 139
EP - 149
DO - 10.4467/25442554.MBK.17.023.8315
UR - https://ejournals.eu/en/journal/media-biznes-kultura/article/ostatnia-wieczerza-popkultury
KW - The Last Supper
KW - printed advertisement
KW - popculture
KW - the sacred
KW - shockvertising