%0 Journal Article
%T Innowacyjna oferta kulturalna
%A Chwedorowicz, Józef
%J Culture Management
%V 2009
%N Vol. 10
%P 315-333

%@ 1896-8201
%D 2009
%U https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/innowacyjna-oferta-kulturalna
%X 
	New products are demanded for the cultural marketplace just as they are demanded for the economic marketplace. These new products are developed as a result of both a person’s creativity and the need for change. Innovation comes as a result of multidimensional changes of technological, social, economic, cultural, legal and organizational nature. These changes can be observed everywhere.
	We say that a cultural development or cultural product is innovative if it meets new cultural needs, or if an existing product is used in a new way. A cultural product is a service that is offered for the market by a provider of cultural goods.
	P. Drucker’s method of systematic innovation has been applied in this paper to systematize innovative cultural products that have recently appeared in cultural market place. It has been shown that cultural innovations determine the competitiveness of cultural organizations and need marketing support while entering the market. Various marketing instruments should be used to ensure the reception of innovative cultural products