%0 Journal Article %T “Word Management” by the Press Media in the Process of Seeking to Know and Present the Truth %A Jaworski, Lech %J Media Management %V 2021 %R 10.4467/23540214ZM.21.014.13409 %N Volume 9, Issue 2 %P 223-243 %K management, media, press, journalist, truth %D 2021 %U https://ejournals.eu/en/journal/zarzadzanie-mediami/article/zarzadzanie-slowem-przez-media-prasowe-w-procesie-dazenia-do-poznania-i-przedstawienia-prawdy %X The importance of the press in a democratic state is beyond doubt. This requires that freedom of press expression be guaranteed. However, this is not an absolute freedom and is subject to restric­tions. In particular, the journalist must remember that “The press is under an obligation to truly present the discussed phenomena” (Article 6 par. 1 of the Press Law). However, understanding this principle too literally may raise reasonable doubts. The result of a journalist’s cognitive conduct – even with the utmost care – may turn out to be untrue. It would therefore be unreasonable to hold a journalist accountable according to an absolute criterion of the veracity of the facts. It is therefore appropriate to consider the regulation referred to here as a directional standard, the performance of which should be assessed particularly carefully in the context of the implementation of the statuto­ry obligations imposed on the press (journalist). JEL: K15