TY - JOUR
TI - Gender stereotypes on Polish YouTube
AU - Iwanowska, Magdalena
AU - Bitowt, Joanna
AU - Czarnowska, Sandra
AU - Damaske, Magdalena
AU - Jurczyk, Paulina
AU - Kraczek, Karolina
TI - Gender stereotypes on Polish YouTube
AB - 
	The aim of the study presented in this paper was an analysis of the content of two popular among Polish teenagers YouTube channels: AbstrachujeTV (the authors are men) and Szparagi (the authors are women). 46 episodes were content analysed. The analysis was conducted at an angle of performed stereotypes applied to women. Both channels contain short sketches which ‘ridicule’ the reality and use character stereotyping. Special attention was paid to explore the relationship between characteristic tendencies in presenting women in new media and stereotypes that function in our culture. The differences in presenting women by women-authors and by men-authors were also analysed.
VL - 2017
IS - Issue 2 (3) 2017
PY - 2017
SN - 2451-1986
C1 - 2544-2554
SP - 127
EP - 135
DO - 10.4467/25442554.MBK.17.022.8314
UR - https://ejournals.eu/en/journal/media-biznes-kultura/article/stereotypy-plci-na-polskim-youtube
KW - media influence
KW - YouTube
KW - Internet
KW - gender stereotypes
KW - content analysis