%0 Journal Article
%T Gender stereotypes on Polish YouTube
%A Iwanowska, Magdalena
%A Bitowt, Joanna
%A Czarnowska, Sandra
%A Damaske, Magdalena
%A Jurczyk, Paulina
%A Kraczek, Karolina
%J Media Business Culture
%V 2017
%R 10.4467/25442554.MBK.17.022.8314
%N Issue 2 (3) 2017
%P 127-135
%K media influence, YouTube, Internet, gender stereotypes, content analysis
%@ 2451-1986
%D 2017
%U https://ejournals.eu/en/journal/media-biznes-kultura/article/stereotypy-plci-na-polskim-youtube
%X 
	The aim of the study presented in this paper was an analysis of the content of two popular among Polish teenagers YouTube channels: AbstrachujeTV (the authors are men) and Szparagi (the authors are women). 46 episodes were content analysed. The analysis was conducted at an angle of performed stereotypes applied to women. Both channels contain short sketches which ‘ridicule’ the reality and use character stereotyping. Special attention was paid to explore the relationship between characteristic tendencies in presenting women in new media and stereotypes that function in our culture. The differences in presenting women by women-authors and by men-authors were also analysed.