%0 Journal Article %T Street art festivals. Subject of institutionalization and way of urban socializing %A Połeć, Marta %J Media Management %V 2016 %R 10.4467/23540214ZM.15.003.5213 %N Volume 4, Issue 1 %P 23-38 %K festival, show, street, involvement, urban area, institutionalization, performance, festivity %D 2016 %U https://ejournals.eu/en/journal/zarzadzanie-mediami/article/festiwale-sztuki-ulicznej-przedmiot-instytucjonalizacji-i-forma-uspoleczniania-miasta %X The article presents the most important festivals of street art in Poland in 2014: the reasons of uprising, distinctive features, the ways of organizing and being held. Festival is shown as typical urban phenomenon, with the character referring to carnival’s parade and with the roots reaching the ancient times. These days, the performances in urban space are becoming a common way of getting to the new viewers, showing heretofore existing kinds of performance in another context – full of immediacy and unpredictability. The materials were collected with usage of the Internet sources and also by ethnographical methods – directly from the participants.