TY - JOUR
TI - Cultural provocation as a form of communication
AU - Nierenberg, Bogusław
AU - Jakubiszyn, Anna
TI - Cultural provocation as a form of communication
AB - 
	Cultural Provocation as a Form of Communication

	The aim of this work is the analysis of advertising message in expression culture jamming. Adbusting, subverting, billboard banity, hoating are techniques, which create new advertising message without primary meaning. The inspiration of culture jamming are samizdat, monkeywrenching, guerrilla graffi ti, underground journalism, subcultural bricol guerrilla art, poetica terrorism, technique cut and paste and turntablism. Culture jamming oppose to customer life style and globalization. The aim of activists culture jamming is to unmask mechanism and message of advertising. In this situation message of advertising lose primary meaning. New semiology of advertising, which come into being communicative fuss. In this situation secondary meaning replaces to primary meaning. Important for progress of culture jamming is memetics, science, which investigate disseminate and comprehend signs in culture. Understanding of denotation and connotation signs and symbols in culture facilitate using the linguistic code.
VL - 2013
IS - Issue 4 (18)
PY - 2014
SN - 1895-975X
C1 - 2084-3860
SP - 311
EP - 321
DO - 10.4467/20843860PK.13.031.2083
UR - https://ejournals.eu/en/journal/przeglad-kulturoznawczy/article/prowokacja-kulturowa-jako-forma-komunikacji
KW - advertising
KW - subvertising
KW - adbusting
KW - culture jammming