TY - JOUR
TI - The strategies of advertising brands  and how they could be applied to popularize the mission  of religious congregations
AU - Woźniak, Jarosław P.
TI - The strategies of advertising brands  and how they could be applied to popularize the mission  of religious congregations
AB - 
	The article aims at finding successful methods of communication between the Catholic Church and modern man. It points out that methods used in advertising and marketing could and should be used for this purpose. It provides us with basic information concerning brands, communication and strategies. Finally, the article describes how religious congregations could successfully communicate their mission. 
VL - 2018 - Volume XXII
IS - nr 1 (34) Dehonian Charism today
PY - 2018
SN - 2543-5442
C1 - 2544-3283
SP - 57
EP - 71
DO - 10.4467/25443283SYM.18.003.9684
UR - https://ejournals.eu/en/journal/sympozjum/article/strategie-komunikacji-marki-a-przekazywanie-charyzmatu-rodziny-zakonnej
KW - strategy of brands
KW - methods of brand communication
KW - Catholic Church
KW - religious congregations
KW - charism