%0 Journal Article
%T The strategies of advertising brands  and how they could be applied to popularize the mission  of religious congregations
%A Woźniak, Jarosław P.
%J Sympozjum
%V 2018 - Volume XXII
%R 10.4467/25443283SYM.18.003.9684
%N nr 1 (34) Dehonian Charism today
%P 57-71
%K strategy of brands, methods of brand communication, Catholic Church, religious congregations, charism
%@ 2543-5442
%D 2018
%U https://ejournals.eu/en/journal/sympozjum/article/strategie-komunikacji-marki-a-przekazywanie-charyzmatu-rodziny-zakonnej
%X 
	The article aims at finding successful methods of communication between the Catholic Church and modern man. It points out that methods used in advertising and marketing could and should be used for this purpose. It provides us with basic information concerning brands, communication and strategies. Finally, the article describes how religious congregations could successfully communicate their mission.