TY - JOUR
TI - Among Friends: The Role of Friendship in Alternative Organizations
AU - Kostera, Monika
AU - Szeluga-Romańska, Marta
TI - Among Friends: The Role of Friendship in Alternative Organizations
AB - 
	Friendship, a mutual and profound relationship, permeates history of human culture and occurs in all social situations, including professional and informal human activities. In organizations, it devel­ops through processes of communication and generates a communication culture of kindness and support. Organizational friendship enhances work engagement and satisfaction, as well as helps to promote individual ends. This article investigates the more vital significance of friendship in alter­native organizations. Such organizations, operating at the margins of the currently dominant profit-oriented business model, offer a plethora of insights of possible structures and practices. Our ethno­graphic qualitative research shows the implications of workplace friendship as organizing principle. It helps to make organizations more humane, and redressed the moral imbalance, so prevalent in contemporary organizing and management. This has important implications for any kind of com­munication, creating social awareness around important themes related to management and organ­izations. Patterns of friendship are meaningful for organizing and organizations and their most vi­tal significance concerns the area of social communication.

	JEL: Z130
VL - 2021
IS - Volume 9, Issue 2
PY - 2021
C1 - 2354-0214
SP - 245
EP - 265
DO - 10.4467/23540214ZM.21.015.13410
UR - https://ejournals.eu/en/journal/zarzadzanie-mediami/article/among-friends-the-role-of-friendship-in-alternative-organizations
KW - economic sociology
KW - communication
KW - alternative organizing
KW - social networks