TY - JOUR TI - Hypertext – technology of mind AU - Osika, Grażyna TI - Hypertext – technology of mind AB - Hypertext – technology of mind In this article the author tries to approach the scope of problems understanding of which is necessary to grasping of the role of the new kind of text having emerged as a result of the introduction of the digital communication technologies. The processes of transformation of the mentality of the hypertext – immersed users are being analyzed as well.   VL - 2015 IS - Volume 58, Issue 3 (223) PY - 2015 SN - 0555-0025 C1 - 2299-6362 SP - 638 EP - 649 DO - 10.4467/2299-6362PZ.15.042.4244 UR - https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/hipertekst-technologia-umyslu KW - hypertext KW - multimediality KW - de-contextualization KW - mass/individualized communication