TY - JOUR
TI - Brand creation using architecture
AU - Broniewicz, Piotr
TI - Brand creation using architecture
AB - 
	To own a recognizable brand is a key to the market success. Except typical methods, which could be find in marketing manuals, it’s very important for an institution or company to create the architecture with which will be associated. Study of history shows that it is an unchangeable condition. Is it worth spending a lot of money on an above average Architecture?
VL - 2017
IS - Volume 2/2017
PY - 2017
SN - 2544-0853
C1 - 2544-6630
SP - 179
EP - 188
DO - 10.4467/00000000PUA.17.036.7217
UR - https://ejournals.eu/en/journal/przestrzen-urbanistyka-architektura/article/kreowanie-marki-za-pomoca-architektury
KW - architecture
KW - public buildings
KW - branding
KW - marketing