@article{be3c80c1-2742-4692-9661-0cd2d96c39b7,
author = {Piotr Broniewicz},
title = {Brand creation using architecture},
journal = {Przestrzeń Urbanistyka Architektura},
volume = {2017},
number = {Volume 2/2017},
year = {2017},
issn = {2544-0853},
pages = {179-188},keywords = {architecture; public buildings; branding; marketing},
abstract = {To own a recognizable brand is a key to the market success. Except typical methods, which could be find in marketing manuals, it’s very important for an institution or company to create the architecture with which will be associated. Study of history shows that it is an unchangeable condition. Is it worth spending a lot of money on an above average Architecture?},
doi = {10.4467/00000000PUA.17.036.7217},
url = {https://ejournals.eu/en/journal/przestrzen-urbanistyka-architektura/article/kreowanie-marki-za-pomoca-architektury}
}