%0 Journal Article %T Принципы функционально-деятельностного подхода при изучении оценочных структур %A Chekulaj, Igor Vladimirovich %J Language and Method %V 2012 %N 1 %P 41-54 %K Functional and Activity Approach, the phases of activity, the functional features of comparison, the categorical/intermediate/cross value conceptual spheres %@ 2299-5668 %D 2012 %U https://ejournals.eu/en/journal/jezyk-i-metoda/article/printsipy-funktsionalno-deiatelnostnogo-podkhoda-pri-izuchenii-otsenochnykh-struktur %X Functional and Activity Approach (FAA) is a new complex of investigational procedures to define the essence of the mental processes resulting in the evaluative utterances and text of human speech. The essence of the FAA consists in intertwining the main four phases of any process or a complex of processes which may be described in the terms of the category ACTIVITY (stimulus – means – algorithm – achievement) with the main functional characteristic features of comparison as the main operation of cognition.