TY - JOUR
TI - Product promotional strategies on a Chinese shopping website: The multimodal fusion model
AU - Chen, Li-Chi
AU - Hertsiuk, Khrystyna
TI - Product promotional strategies on a Chinese shopping website: The multimodal fusion model
AB - 
VL - 2021
IS - Issue 19
PY - 2021
SN - 2084-2902
C1 - 2353-8724
SP - 132
EP - 151
DO - 10.4467/23538724GS.20.054.13494
UR - https://ejournals.eu/en/journal/gsaw/article/product-promotional-strategies-on-a-chinese-shopping-website-the-multimodal-fusion-model