%0 Journal Article
%T Product promotional strategies on a Chinese shopping website: The multimodal fusion model
%A Chen, Li-Chi
%A Hertsiuk, Khrystyna
%J Gdansk Journal of East Asian Studies
%V 2021
%R 10.4467/23538724GS.20.054.13494
%N Issue 19
%P 132-151

%@ 2084-2902
%D 2021
%U https://ejournals.eu/en/journal/gsaw/article/product-promotional-strategies-on-a-chinese-shopping-website-the-multimodal-fusion-model
%X