@article{b5122e7d-fd63-426b-af45-ba9995da5419, author = {Li-Chi Chen, Khrystyna Hertsiuk}, title = {Product promotional strategies on a Chinese shopping website: The multimodal fusion model}, journal = {Gdansk Journal of East Asian Studies}, volume = {2021}, number = {Issue 19}, year = {2021}, issn = {2084-2902}, pages = {132-151},keywords = {}, abstract = {}, doi = {10.4467/23538724GS.20.054.13494}, url = {https://ejournals.eu/en/journal/gsaw/article/product-promotional-strategies-on-a-chinese-shopping-website-the-multimodal-fusion-model} }