TY - JOUR
TI - Behavioural Economics or Behavioural Strategies: What Came First? In Search of Behavioural Strategies Background
AU - Piórkowska, Katarzyna
TI - Behavioural Economics or Behavioural Strategies: What Came First? In Search of Behavioural Strategies Background
AB - 
	Background. The paper content concerns the impact of behavioural economics’ phenomena on the ‘behavioural strategies’ construct. The intention of the behavioural strategy concept is to explain how particular managerial behaviour arises in organisations as well as how and through which mechanisms it affects organisational strategies. In turn, behavioural economics (new and old) has been presented as the amalgamation of economics and psychology (cognitive, social, and economic) as well as from the perspective of bounded rationality. 

	Research aims. The aim of the paper is to reconcile behavioural economics issues and a behavioural strategy concept, especially under environmental uncertainty. It has been realised answering three research questions: (1) What are the commonalities between the behavioural strategy concept and behavioural economics?, (2) What is the behavioural economics influence on the behavioural strategy concept?, and (3) What are the potential linkages between particular behavioural economics phenomena and managerial behaviour under uncertainty?

	Methodology. Extensive literature and research studies review.

	Key findings. The most general key finding of the theoretical framework assuming to reconcile behavioural economics issues and a behavioural strategy concept, especially under environmental uncertainty, is that the behavioural economics phenomena constitute the antecedents of behavioural strategies that influence managerial decisions under uncertain conditions – particular implications and propositions have been revealed. Moreover, it has been concluded that it is worth incorporating those antecedents in behavioural strategies research to help develop that emerging field. 
VL - 2017
IS - Issue 16(2)
PY - 2018
SN - 2449-8920
C1 - 2449-8939
SP - 201
EP - 233
DO - 10.4467/24498939IJCM.17.016.7529
UR - https://ejournals.eu/en/journal/international-journal-of-contemporary-management/article/behavioural-economics-or-behavioural-strategies-what-came-first-in-search-of-behavioural-strategies-background
KW - behavioural strategy
KW - behavioural economics
KW - micro-foundations.