TY - JOUR
TI - Digital turn in anthropology?
AU - Zdrodowska, Magdalena
TI - Digital turn in anthropology?
AB - 
	Netnography, webnography, cyberanthropology, online and virtual ethnography – new labels and academic brands are mushrooming on the ground of the anthropology within the last two decades. They reflect the growth and diversity of the new media phenomena and platforms but also serve as a PR tool for making anthropology seem modern and up-to-date. Can we actually pronounce the new paradigm/turn within the anthropology/ethnography when transferring them online? I wonder whether the binary opposition between the real and the virtual in which anthropology seems to be caught brings epistemological benefits, what is the source of this digital dualism and finally why the digital- and cyber- prefixes do more harm that benefit anthropology.
	 
VL - 2014
IS - Volume 42, Issue 4
PY - 2015
SN - 0083-4327
C1 - 2299-9558
SP - 279
EP - 291
DO - 10.4467/22999558.PE.14.018.3547
UR - https://ejournals.eu/en/journal/prace-etnograficzne/article/zwrot-cyfrowy-w-antropologii
KW - anthropology
KW - ethnography
KW - technology
KW - media
KW - internet
KW - digital dualism