%0 Journal Article %T The business project – All seasons hotel – Concept for Wisniowski company %A Petelenz, Małgorzata %J Przestrzeń Urbanistyka Architektura %V 2017 %R 10.4467/00000000PUA.17.039.7220 %N Volume 2/2017 %P 217-231 %K hotel, cooperation, hybrid, business %@ 2544-0853 %D 2017 %U https://ejournals.eu/en/journal/przestrzen-urbanistyka-architektura/article/u-progu-biznesu-all-seasons-hotel-koncepcja-dla-firmy-wisniowski %X The trends in the development of the hotel industry are the evidence of an intensifying drive to expand the amount of services they offer. The dominant are the multifunctional, hybrid, flexible ones, which are able to meet the expected financial expectations. Cooperating with Wiśniowski company, the Cracow University of Technology enabled the students of the Architecture Faculty to create conceptual designs for a hybrid hotel by the Rożnowskie Lake. Participants were able to meet the architectural requirements from the business planning point of view, trying to reach a compromise between the principles of good craftsmanship and the economics of use.