TY - JOUR TI - Despised but not Despicable – Failure of the Rhetoric of Dissuasion in Demain matin, Montréal m’attend by Michel Tremblay AU - Zacharow, Sebastian TI - Despised but not Despicable – Failure of the Rhetoric of Dissuasion in Demain matin, Montréal m’attend by Michel Tremblay AB - In Demain matin, Montréal m’attend, a comedy by Michel Tremblay written in the era of a Quiet Revolution, contempt takes on an argumentative value. Lola Lee, a singer and artist in La Main –an artistic neighborhood in Montreal. Lola’s younger sister –Louise –is jealous of the popularity gained by her older sibling. Lola Lee, in the attempt to discourage Louise from the idea of following in her footsteps travels with her through the most infamous artistic venues. During this trip Louise meets artists with questionable morals. The aim of the article is firstly to show how this journey, instead of generating contempt, becomes the core of searching for your own artistic identity. Secondly, the article explains how Tremblay’s art, using metaphors in the style of Almodóvar, represent the national dramaturgy of Quebec, in which the hero, which is an allegory of the whole society, undergoes an evolution that allows him to appreciate his own identity instead of despising it. VL - 2020 IS - Volume 15, Issue 4 PY - 2020 SN - 1897-3035 C1 - 2084-3933 SP - 301 EP - 308 DO - 10.4467/20843933ST.20.025.12546 UR - https://ejournals.eu/en/journal/studia-litteraria-uic/article/meprise-mais-pas-meprisable-echec-de-la-rhetorique-de-dissuasion-dans-demain-matin-montreal-mattend-de-michel-tremblay KW - Michel Tremblay KW - Canadian theater KW - theater of Quebec KW - rhetoric