TY - JOUR
TI - Семантический дифференциал: достоинства и недостатки в исследовании восприятия русскоязычного инструктивного документа
AU - Guc, Elena N.
TI - Семантический дифференциал: достоинства и недостатки в исследовании восприятия русскоязычного инструктивного документа
AB - The article presents the results of experimental research using the semantic differential method. The efficiency of this method for exposure of emotional and evaluative components of directive document perception by teachers-recipients is demonstrated. The experiment results are verifi ed by means of group interview data obtained with the focus groups method.
VL - 2016
IS - 3
PY - 2016
SN - 2299-5668
C1 - 2391-9981
SP - 323
EP - 333
UR - https://ejournals.eu/en/journal/jezyk-i-metoda/article/semanticheskii-differentsial-dostoinstva-i-nedostatki-v-issledovanii-vospriiatiia-russkoiazychnogo-instruktivnogo-dokumenta
KW - semantic differential method
KW - focus groups methods
KW - educational program
KW - directive document
KW - emotional and evaluative component of text perception