@article{a7064f78-64df-4373-b923-8d1316bc70ab, author = {Elena N. Guc}, title = {Семантический дифференциал: достоинства и недостатки в исследовании восприятия русскоязычного инструктивного документа}, journal = {Language and Method}, volume = {2016}, number = {3}, year = {2016}, issn = {2299-5668}, pages = {323-333},keywords = {semantic differential method; focus groups methods; educational program; directive document; emotional and evaluative component of text perception}, abstract = {The article presents the results of experimental research using the semantic differential method. The efficiency of this method for exposure of emotional and evaluative components of directive document perception by teachers-recipients is demonstrated. The experiment results are verifi ed by means of group interview data obtained with the focus groups method.}, doi = {}, url = {https://ejournals.eu/en/journal/jezyk-i-metoda/article/semanticheskii-differentsial-dostoinstva-i-nedostatki-v-issledovanii-vospriiatiia-russkoiazychnogo-instruktivnogo-dokumenta} }