TY - JOUR TI - Communication of the Grupa Filmowa Darwin on YouTube AU - Rędzia, Norbert TI - Communication of the Grupa Filmowa Darwin on YouTube AB - The article presents an analysis of personal research on communication of Grupa Filmowa Darwin YouTube channel, defined in the Internet as the most professional profile on Polish YouTube. The author analyses patterns of viewers behaviour and their reactions to uploaded on channel content. The aim of the study is to evaluate how the Internet audience reacts to the actions and video formats prepared by the chosen YouTube channel and make an attempt to determine valuable features of authors who gathers large communities of recipients. VL - 2018 IS - Numer 2 (5) 2018 PY - 2018 SN - 2451-1986 C1 - 2544-2554 SP - 127 EP - 143 DO - 10.4467/25442554.MBK.18.020.9299 UR - https://ejournals.eu/en/journal/media-biznes-kultura/article/komunikacja-grupy-filmowej-darwin-w-serwisie-spolecznosciowym-youtube KW - Grupa Filmowa Darwin KW - YouTube KW - communication KW - social media KW - community