%0 Journal Article
%T The use of Facebook in creating a relationship with the client on the example of personal brands
%A Stopczyńska, Kinga
%J Media Management
%V 2016
%R 10.4467/23540214ZM.16.011.6298
%N Volume 4, Issue 3
%P 211-226
%K personal brand, social media, relations, Facebook, image
%D 2017
%U https://ejournals.eu/en/journal/zarzadzanie-mediami/article/wykorzystanie-facebooka-w-kreowaniu-relacji-z-klientem-na-przykladzie-marek-osobistych
%X 
	Creating a personal brand is when the current market conditions one of the most popular activities undertaken. Personal brand is gaining on its potential value also becoming emotional nature. The bond linking her with her repeatedly buyer goes beyond the standard approach of strategic communication campaigns. Based on the recipient’s emotions, trying to be the most engaging, with time, become an important part of life recipient. Same social media are tools, usually unpaid, allowing in a permanent dialogue with existing fans of the brand and potential future – because it allows also to establish contacts with people. Building this special bond is possible through continuous contact with the customer, based on dialogue. Perfectly suited such a situation of social media. Thanks to the activities in social media, the brand becomes visible to humans. In addition, they allow you to create your own content. Such tools are blogs – or online journal, video and photo sites, social networking sites, forums, and even podcasts and Internet radio. One of the most frequented social networking is Facebook. It was he who offered the holidays due to the possibility of actions that may be in the context of use has become much preferred tool for creating personal brands through building relationships and customer relationships. The successes generated by the personal brand using Facebook to relational activities are no longer just incidental but with proper involvement of the same brand become almost the norm. It is an excellent source of motivation but also an innovative idea for a business activity that is thanks to the strong personalize these actions may allow to generate a completely new quality on the market.