TY - JOUR TI - Microblog as a genre in Slovak social media AU - Kolenčíková, Natália TI - Microblog as a genre in Slovak social media AB - The aim of the article is to detect synchronic textual-typological characteristics of microblog  as a current attractive communication segment according to its frequency and authorship. Our analysis is based on linguistic, traditional-genologic and media-communication idea background, available scientific literature and research of situation, not only, but mostly in Slovak electronic communication area. The topic is analysed and interpreted through the prism of five criteria of genre norm – thematic, functional, compositional, formal and linguistic. The background material base is composed of 700 microblog communication units from the area of social network Facebook published by individual parliamentary political parties before 2016 election in Slovakia. We have also used corresponding Polish-language texts from the pre-election period (2015) using comparative-contrastive method.  VL - 2018 IS - Volume 61, Issue 3 (235) PY - 2018 SN - 0555-0025 C1 - 2299-6362 SP - 460 EP - 475 DO - 10.4467/22996362PZ.18.028.10130 UR - https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/mikroblog-jako-gatunek-w-slowackich-mediach-spolecznosciowych KW - genre KW - genre norm KW - Facebook KW - microblog KW - political communication KW - pre-election discourse KW - status