%0 Journal Article
%T Microblog as a genre in Slovak social media
%A Kolenčíková, Natália
%J Media Research Issues
%V 2018
%R 10.4467/22996362PZ.18.028.10130
%N Volume 61, Issue 3 (235)
%P 460-475
%K genre, genre norm, Facebook, microblog, political communication, pre-election discourse, status
%@ 0555-0025
%D 2018
%U https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/mikroblog-jako-gatunek-w-slowackich-mediach-spolecznosciowych
%X 
	The aim of the article is to detect synchronic textual-typological characteristics of microblog  as a current attractive communication segment according to its frequency and authorship. Our analysis is based on linguistic, traditional-genologic and media-communication idea background, available scientific literature and research of situation, not only, but mostly in Slovak electronic communication area. The topic is analysed and interpreted through the prism of five criteria of genre norm – thematic, functional, compositional, formal and linguistic. The background material base is composed of 700 microblog communication units from the area of social network Facebook published by individual parliamentary political parties before 2016 election in Slovakia. We have also used corresponding Polish-language texts from the pre-election period (2015) using comparative-contrastive method.