%0 Journal Article
%T ‘Breakfast TV’ in Germany and Poland. Composition, Structure, Content
%A Jankowska-Bulla, Marlena
%J Media Research Issues
%V 2014
%R 10.4467/2299-6362PZ.14.032.2366
%N Volume 57, Issue 3 (219)
%P 536-564
%K breakfast television, TV genre, the morning magazine
%@ 0555-0025
%D 2014
%U https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/telewizja-sniadaniowa-w-polsce-i-w-niemczech-format-struktura-zawartosc
%X 
	‘Breakfast TV’ in Germany and Poland. Composition, Structure, Content

	The aim of the following article is to compare two of the most popular TV programs of the so-called ‘Breakfast TV’ genre: Polish ‘Kawa czy herbata?’ and ‘Morgenmagazin’, its German equivalent. After a short historical outline of both programs and the definition of the idea of ‘Breakfast TV’, the author analyses the complex structure of this kind of TV programs as well as their form and content. In order to capture the viewers’ attention so early in the day, ‘Breakfast TV’ consists of many different TV features, which have an informative, entertaining, and advisory character. The main aim of the text is to illustrate the differences and similarities among the two above-mentioned TV programs.