%0 Journal Article %T The do ut des Principle in the Contemporary World. About the Economic Effects of “Free” Communication i.e. More Questions than Answers %A Nierenberg, Bogusław %J Culture Management %V 2018 %R 10.4467/20843976ZK.18.007.8735 %N Volume 19, Issue 2 %P 85-94 %K wealth distribution in the modern world, social inequalities, information as a resource %@ 1896-8201 %D 2018 %U https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/zasada-do-ut-des-we-wspolczesnym-swiecie-o-ekonomicznych-skutkach-darmowego-komunikowania-czyli-wiecej-pytan-niz-odpowiedzi %X The chapter is a kind of scientific essay investigating the consequences of the ancient principle do ut des (“I give, so that you may give”). Referring to various studies carried out over the centuries, the author does not solve the dilemma: is the opening up of the wealth scissors (especially in the mo­dern world) beneficial or not? Perhaps, the humanity is approaching a new revolution which, in the opinion of its advocates, will restore the “natural order of things,” i.e. the “justice” that every poor person thinks about, whereas what they really mean is for the rich not to get “too rich.” Or, maybe it is exactly the opposite. Perhaps, the rich getting richer is in the interest of the poor, because it is the rich who come up with something that is in everyone’s interest.