TY - JOUR TI - Phenomenon of social dating: strategies of self-presentation AU - Karpova, Hanna TI - Phenomenon of social dating: strategies of self-presentation AB - In recent years, the use of online dating platforms has evolved from a marginal to a widespread social practice. The online dating arena provides an opportunity to investigate changing cultural norms concerning technology-mediated relationship formation and to shed light on such aspects of online behavior as the impression formation process and self-presentation strategies. A field experiment was focused on self-presentation strategies and tactics among online dating participants, investigating how participants' sex effects on managing their online presentation of self in order to accomplish the goal of enhancing their level of attractiveness. After conducting a pilot study, was collected 200 text-based profiles (100 women, 100 men) from the online dating service “Sympatia.pl” and examined through them with respect to strategies type. VL - 2020 IS - 11/2020 PY - 2020 SN - 2082-7806 C1 - 2543-408X SP - 200 EP - 231 DO - 10.4467/2543408XZOP.20.007.13009 UR - https://ejournals.eu/en/journal/zoon-politikon/article/fenomen-social-dating-strategie-autoprezentacji KW - online dating KW - sex differences KW - personal advertisements KW - impression management KW - sexual strategies theory KW - mate preferences