TY - JOUR TI - Semiotics of face. Prolegomenon AU - Hendrykowski, Marek TI - Semiotics of face. Prolegomenon AB - The author introduces the problematics of the changing discourse of face. He argues that it requires a special attention given the scope and strength of mediatization processes permeating contemporary culture. In the article the consecutive historical phases of reflection on the cultural role of face are presented, spanning from ancient Greece and Middle Ages to late modernity. Such undertaking serves as a rich background for the detailed study of discourse of face in cinema and other screen based media. VL - 2014 IS - Issue 2 (20) PY - 2014 SN - 1895-975X C1 - 2084-3860 SP - 200 EP - 213 DO - 10.4467/20843860PK.13.017.2866 UR - https://ejournals.eu/en/journal/przeglad-kulturoznawczy/article/semiotyka-twarzy-prolegomena KW - discourse of face KW - anthropology of face KW - cinematic face KW - mediatization