TY - JOUR
TI - Modelling Influence Propagation in Social Networks
AU - Szczepanek, Anna
TI - Modelling Influence Propagation in Social Networks
AB - 
	This paper presents a formalised description of the models of influence propagation in social networks introduced in the classic paper of Kempe et al. The formal framework that we propose clarifies the structure of the most popular propagation models and helps rigorously re-establish the essential results concerning the problem of influence maximisation. We also introduce new models of propagation and show how they fit into the general picture. In particular, we focus on models that capture either positive or negative effects of resisting influence on individual’s future resistance.
VL - 2015
IS - Volume 24
PY - 2016
SN - 1732-3916
C1 - 2083-8476
SP - 93
EP - 101
DO - 10.4467/20838476SI.15.009.3031
UR - https://ejournals.eu/en/journal/schedae-informaticae/article/modelling-influence-propagation-in-social-networks
KW - social networks
KW - influence propagation
KW - influence maximisation
KW - viral marketing