TY - JOUR
TI - Прагматика котоматрицы как креолизованного интернет-мема: стратегия ориентированности (на примере коммуникативной тактики апелляция к стереотипам)
AU - Makarowska, Olga R.
TI - Прагматика котоматрицы как креолизованного интернет-мема: стратегия ориентированности (на примере коммуникативной тактики апелляция к стереотипам)
AB - The article is devoted to the properties of the recipient-orientated communicative strategy used by the authors of kotomatrices. It is noted that the strategy is implemented through the use of a variety of tactics, among which the tactics of appealing to stereotypes (e.g. ethnic hetero-stereotypes, stereotypes about stereotypes, etc.) is the most prominent. The analysis is conducted within the confi nes of pragmalinguistics. The research material comprises kotomatrices containing Russians’ ethnic hetero-stereotypes of representatives of other ethnic groups.
VL - 2019
IS - 6
PY - 2019
SN - 2299-5668
C1 - 2391-9981
SP - 97
EP - 107
UR - https://ejournals.eu/en/journal/jezyk-i-metoda/article/pragmatika-kotomatritsy-kak-kreolizovannogo-internet-mema-strategiia-orientirovannosti-na-primere-kommunikativnoi-taktiki-apelliatsiia-k-stereotipam
KW - types of Internet communication
KW - the cooperative principle
KW - the strategy of orientation
KW - the tactics of addressing ethnic hetero-stereotypes
KW - the tactics of addressing stereotypes about stereotypes