%0 Journal Article
%T Прагматика котоматрицы как креолизованного интернет-мема: стратегия ориентированности (на примере коммуникативной тактики апелляция к стереотипам)
%A Makarowska, Olga R.
%J Language and Method
%V 2019
%N 6
%P 97-107
%K types of Internet communication, the cooperative principle, the strategy of orientation, the tactics of addressing ethnic hetero-stereotypes, the tactics of addressing stereotypes about stereotypes
%@ 2299-5668
%D 2019
%U https://ejournals.eu/en/journal/jezyk-i-metoda/article/pragmatika-kotomatritsy-kak-kreolizovannogo-internet-mema-strategiia-orientirovannosti-na-primere-kommunikativnoi-taktiki-apelliatsiia-k-stereotipam
%X The article is devoted to the properties of the recipient-orientated communicative strategy used by the authors of kotomatrices. It is noted that the strategy is implemented through the use of a variety of tactics, among which the tactics of appealing to stereotypes (e.g. ethnic hetero-stereotypes, stereotypes about stereotypes, etc.) is the most prominent. The analysis is conducted within the confi nes of pragmalinguistics. The research material comprises kotomatrices containing Russians’ ethnic hetero-stereotypes of representatives of other ethnic groups.