@article{6e70fcd9-7d29-48e5-ab9d-4f1090a053f0,
author = {Olga R. Makarowska},
title = {Прагматика котоматрицы как креолизованного интернет-мема: стратегия ориентированности (на примере коммуникативной тактики апелляция к стереотипам)},
journal = {Language and Method},
volume = {2019},
number = {6},
year = {2019},
issn = {2299-5668},
pages = {97-107},keywords = {types of Internet communication; the cooperative principle; the strategy of orientation; the tactics of addressing ethnic hetero-stereotypes; the tactics of addressing stereotypes about stereotypes},
abstract = {The article is devoted to the properties of the recipient-orientated communicative strategy used by the authors of kotomatrices. It is noted that the strategy is implemented through the use of a variety of tactics, among which the tactics of appealing to stereotypes (e.g. ethnic hetero-stereotypes, stereotypes about stereotypes, etc.) is the most prominent. The analysis is conducted within the confi nes of pragmalinguistics. The research material comprises kotomatrices containing Russians’ ethnic hetero-stereotypes of representatives of other ethnic groups.},
doi = {},
url = {https://ejournals.eu/en/journal/jezyk-i-metoda/article/pragmatika-kotomatritsy-kak-kreolizovannogo-internet-mema-strategiia-orientirovannosti-na-primere-kommunikativnoi-taktiki-apelliatsiia-k-stereotipam}
}