TY - JOUR
TI - The Role of the ZMOT Model in the Management of Cultural Entities
AU - Spychalska-Wojtkiewicz, Monika
TI - The Role of the ZMOT Model in the Management of Cultural Entities
AB - 
	This article deals with Google’s ZMOT model and its potential use in cultural entities. The article analyses the application of the model, using one particular culture unit as a study case.
VL - 2018
IS - Volume 19, Issue 2
PY - 2018
SN - 1896-8201
C1 - 2084-3976
SP - 151
EP - 161
DO - 10.4467/20843976ZK.18.012.8740
UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/rola-modelu-zmot-w-zarzadzaniu-w-podmiotach-kultury
KW - ZMOT model
KW - relationship management
KW - client
KW - cultural entities