TY - JOUR TI - Homogenization of values in magazines for girls AU - Matusiak-Kempa, Iza AU - Osowicka-Kondratowicz, Magdalena TI - Homogenization of values in magazines for girls AB - In the article titled “Homogenization of values in magazines for girls” the way of creating the world of values in selected magazines for girls is discussed. The cognitive and moral values were mainly analyzed. We argue that the explication of values is fuzzy and unified. The analysis of the texts contained in the journals shows that consumerism is the supreme value in them. Upbringing of consumers focused on gathering impressions related to possession and appearance is the main aim of popular magazines for girls. VL - 2018 IS - Volume 61, Issue 3 (235) PY - 2018 SN - 0555-0025 C1 - 2299-6362 SP - 545 EP - 556 DO - 10.4467/22996362PZ.18.033.10135 UR - https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/homogenizacja-wartosci-w-czasopismach-dla-dziewczynek KW - value KW - magazines KW - consumerism KW - persuasion KW - girls