TY - JOUR
TI - Motives for consumption among Polish young consumers
AU - Korycka, Karolina
TI - Motives for consumption among Polish young consumers
AB - 
	The study contains the results of research carried out among a homogenous group of young consumers – high school students. The studies sought to determine the motives of consumption in the examined group of men and women when making purchasing decisions. Their implementation required the use of the Scale of Motives of Consumption by Poraj-Weder and Maison. The tool diagnoses five types of motives of consumption. These include: status/distinction, control, affiliation, reward, value. The studies described are a pilot research. The research group consists of high school students of both sexes at the age of 18 years, living in the city of Radom and other surrounding smaller towns and villages.
VL - Volume 1
IS - Issue 3 (2015)
PY - 2015
C1 - 2450-114X
SP - 189
EP - 201
DO - 10.4467/2450114XJJM.15.014.4471
UR - https://ejournals.eu/en/journal/jagiellonian-journal-of-management/article/motives-for-consumption-among-polish-young-consumers
KW - motives of consumption
KW - consumer behaviour
KW - young consumers
KW - purchasing decisions