TY - JOUR
TI - The user is king!? The status of the social browser-based games in the face of personalization
AU - Kopecka-Piech, Katarzyna
TI - The user is king!? The status of the social browser-based games in the face of personalization
AB - 
	The user is king!? The status of the social browser-based games in the face of personalization

	The purpose of this article is to present the status of the social browser-based games users in the face of the algorithmization, personalization and customization of new media. The answer to the question posed in the title has been granted on the basis of the conclusions of the empirical research conducted in the Polish company producing games. This article presents a brief history of the user participation in games production, from modding to providing data for media products and services development. The profile of the working player and characterization of playbour is delivered and the quasi-intervention in the media product is described. The article also depicts the nature of the broader phenomena of the culture of work through consumption. Quasi-interventionist nature of the user activity is part of a problem of new media users ignorance, in terms of their engagement in creation of the offered goods. Ethical questions regarding restrictions that affect a growing group of users are emerging from the analysis also.
	
	 
VL - 2014
IS - Issue 1 (19)
PY - 2014
SN - 1895-975X
C1 - 2084-3860
SP - 56
EP - 72
DO - 10.4467/20843860PK.13.006.2855
UR - https://ejournals.eu/en/journal/przeglad-kulturoznawczy/article/uzytkownik-jest-krolem-status-uzytkownika-przegladarkowych-gier-spolecznosciowych-w-obliczu-personalizacji
KW - new media users
KW - gamers
KW - social browser-based games
KW - new media personalization
KW - playbour
KW - modding