TY - JOUR
TI - The impact of the reform of the Italian Public broadcaster RAI on the outcome of the 2018 Parliamentary Campaign
AU - Miżejewski, Maciej
TI - The impact of the reform of the Italian Public broadcaster RAI on the outcome of the 2018 Parliamentary Campaign
AB - 
	The public broadcaster RAI (Radiotelevisione italiana), in its parliamentary campaign in 2018, was to be the guarantor of the electoral success of the Italian centre-left. However, this was not the case. The Democratic Party (Partito Democratico) lost the elections. The decision of the then Prime Minister Matteo Renzi to strengthen political control over the RAI before the upcoming elections was wrong. The model of government television criticised by the opposition proved to be dysfunctional. The restriction of the autonomy and the consequent reduction in the credibility of the public broadcaster RAI gave the Italian opposition an argument to change its electoral strategy and to transfer the campaign to the network, which determined its final outcome. In the 2018 parliamentary campaign in Italy, RAI stopped serving as a forum for public debate, thus ending the stage of its domination as a medium in the process of political communication during the Second Republic.  
VL - 2018
IS - Volume 6, Issue 4
PY - 2019
C1 - 2354-0214
SP - 251
EP - 271
DO - 10.4467/23540214ZM.18.018.10570
UR - https://ejournals.eu/en/journal/zarzadzanie-mediami/article/the-impact-of-the-reform-of-the-italian-public-broadcaster-rai-on-the-outcome-of-the-2018-parliamentary-campaign
KW - mediatization of parliamentary campaign
KW - politicization of media
KW - protection of media pluralism
KW - hybridization of election campaign