TY - JOUR
TI - Air tourism in conditions of liberalization, globalization, and ever increasing competition
AU - Dudek, Michał
AU - Hawlena, Joanna
TI - Air tourism in conditions of liberalization, globalization, and ever increasing competition
AB - Issues described in this publication refer to the situation in which operators of air services and tourismare involved in a dynamic process of globalization and increasing intensity of competition. The paper presents the market liberalization process as important for changes in passenger air transport, which in this case acts as a stimulator of development of co-operation with the operators of tourism. The issues associated with both inter-segmental and intra-segmental competition, and the impact of the crisis on the choice of organizational form of vacation are presented. The process of the impact of increment in the supply of air services on competition is discussed for the start-up of a new transport line on the Polish market of air tourism. The pricing strategy during the promotional period, the most popular destinations, and preferences of the customers regarding travel dates are presented as well. The analysis shows that the dynamics of the development of tourismis dependent on the degree of accessibility of air transport services, due to the implementation of cognitive activities and recreation in ever more remote regions of the continent and the world.
VL - 2013
IS - Volume 32
PY - 2013
SN - 2300-6102
C1 - 2353-9496
SP - 71
EP - 83
DO - 10.4467/23539496IB.13.005.2641
UR - https://ejournals.eu/en/journal/ibage/article/air-tourism-in-conditions-of-liberalization-globalization-and-ever-increasing-competition
KW - air transport
KW - globalization
KW - liberalization
KW - tourism