TY - JOUR
TI - Between the market and social responsibility of media. An analysis of selected magazines devoted to health issues
AU - Wolska-Zogata, Irena
AU - Wójta-Kempa, Monika
TI - Between the market and social responsibility of media. An analysis of selected magazines devoted to health issues
AB - 
	Treating mass media as an education channel, the Authors of the article tried to find an answer to the question if polish media meet the expectations of public health and health promotion. Data used as the background to the thesis come from press market analysis and readership researches. Also non-representative research on health-journalists has been presented. The Authors focus on health press market seeking for information who is the publisher and who is the editor of health communications. Who is the target of such communications? In whose interest the certain contents are created?
VL - 2015
IS - Volume 58, Issue 2 (222)
PY - 2015
SN - 0555-0025
C1 - 2299-6362
SP - 347
EP - 364
DO - 10.4467/2299-6362PZ.15.026.4136
UR - https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/miedzy-rynkiem-a-odpowiedzialnoscia-spoleczna-mediow-analiza-wybranych-magazynow-o-zdrowiu
KW - public health
KW - mass media
KW - social responsibility