@article{5b8ceff9-4de0-4b05-b80d-2ebe8615dcac,
author = {Mateusz  Katner},
title = {Skyler-Hating, Bad Fans and Team Walt. The Attempt to Understand the Fandom Reception of „Breaking Bad” TV Series},
journal = {Media Research Issues},
volume = {2016},
number = {Volume 59, Issue 1 (225)},
year = {2016},
issn = {0555-0025},
pages = {96-107},keywords = {axiology; fandom; intertextuality; script; reception (of media)},
abstract = {Skyler-Hating, Bad Fans and Team Walt. The Attempt to Understand
	the Fandom Reception of “Breaking Bad” TV Series

	
	The creators of “Breaking Bad” series reached for various genres, both film (western, gangster cinema, crime drama, black comedy), and television (newsreel, music video, tv advertising), thus constructing the story of extreme sophistication, negotiating and de-constructing the myths of the American culture. The series got to be the global phenomenon, but its public reception was ambivalent. The showrunner Vince Gilligan’s idea was to narrate the story of the man whom all viewers are supporting at the beginning just to hate him at the end. Still, many viewers reacted contrarily to the creator’s expectations. The fans supporting the evil main character became called The Bad Fans and The Team Walt, while the widespread hatred against his wife (sabotaging her husband’s actions) was deemed The Skyler-Hating. The author of the article attempts to analyze the reasons and ethical implications of ambiguous interpretations of the series among fans.
	 },
doi = {10.4467/2299-6362PZ.16.007.5184},
url = {https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/skyler-hating-bad-fans-i-team-walt-proby-zrozumienia-fanowskiej-recepcji-breaking-bad}
}