%0 Journal Article %T Date as a Peculiar Communication Event? The New Quality of “Dating” in New Media %A Kalisz, Aleksandra %J Media Research Issues %V 2019 %R 10.4467/22996362PZ.19.009.10243 %N Volume 62, Issue 1 (237) %P 121-131 %K date, genre, linguistics, public discourse, new media %@ 0555-0025 %D 2019 %U https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/randka-osobliwe-zdarzenie-komunikacyjne-nowa-jakosc-randkowania-w-nowych-mediach %X The aim of the article was to analyse dating as peculiar communication events. Using linguistic genology and textology, the author determines the components of that construct. Subsequently, she attempts to define the genre frame of the event and verifies its communication environment, while also considering the influence of modern technology on the development of dates and dating. The new media sites, represented by selected dating portals, which are increasingly often used to initiate those social contacts, served as a perfect space where the new qualities of dating, described in the article, manifested themselves. The final considerations reveal that the contemporary dating websites contain personal ads with clearly visible traits of dating-matrimonial advertisements. A strong desire to create the best self-image can be found in both cases.