%0 Journal Article
%T Axiology of universities and SNS. Selected aspects of the functioning of academia in social media
%A Hendzel, Patrycja
%J Media Management
%V 2018
%R 10.4467/23540214ZM.18.007.9071
%N Volume 6, Issue 2
%P 87-102
%K social media, SNS, university, axiology
%D 2018
%U https://ejournals.eu/en/journal/zarzadzanie-mediami/article/aksjologia-uniwersytetow-i-aksjologia-sns-wybrane-aspekty-funkcjonowania-akademii-w-mediach-spolecznosciowych
%X 
	Phenomena such as globalization, marketization of the public sector institutions, and the massification of higher education have brought about the necessity to reshape academia and its modus operandi. The progressive digitization of society has caused that new technologies and their tools, thus the Internet and the social networking, have become an important element of the functioning of the university. This has led to the development of a completely new range of issues, such as the democratization of the universities, innovative ways of pursuing their learning mission, digital exclusion, and the weakening of the archetypal master-student relationship. The aim of this article is to present selected aspects of the functioning of universities in social media in critical terms, focusing on the axiology of the topics discussed.