TY - JOUR
TI - Nudity in Social Campaigns in the Light of Attention Economy
AU - Pataj, Magdalena
TI - Nudity in Social Campaigns in the Light of Attention Economy
AB - 
	This article offers a quantitative analysis of social campaigns showing naked bodies, with the focus on what social problems are portrayed with the use of nudity and whether the images of nudity are of a direct or indirect character. Other questions posed in this article are whether nudity has a gender, what does it symbolize and what associations does it generates in the recipient. My research shows that nudity (primarily female nudity) is deployed in campaigns of a wide thematic array and is endowed with various meanings.
VL - 2021
IS - Volume 9, Issue 3
PY - 2021
C1 - 2354-0214
SP - 535
EP - 549
DO - 10.4467/23540214ZM.21.028.13759
UR - https://ejournals.eu/en/journal/zarzadzanie-mediami/article/nagosc-w-kampaniach-spolecznych-w-swietle-koncepcji-zarzadzania-uwaga
KW - nudity
KW - social campaigns
KW - body
KW - attention economy