%0 Journal Article
%T Nudity in Social Campaigns in the Light of Attention Economy
%A Pataj, Magdalena
%J Media Management
%V 2021
%R 10.4467/23540214ZM.21.028.13759
%N Volume 9, Issue 3
%P 535-549
%K nudity, social campaigns, body, attention economy
%D 2021
%U https://ejournals.eu/en/journal/zarzadzanie-mediami/article/nagosc-w-kampaniach-spolecznych-w-swietle-koncepcji-zarzadzania-uwaga
%X 
	This article offers a quantitative analysis of social campaigns showing naked bodies, with the focus on what social problems are portrayed with the use of nudity and whether the images of nudity are of a direct or indirect character. Other questions posed in this article are whether nudity has a gender, what does it symbolize and what associations does it generates in the recipient. My research shows that nudity (primarily female nudity) is deployed in campaigns of a wide thematic array and is endowed with various meanings.