@article{4c7b27df-7d9c-4f30-abd3-4fc7ede36161,
author = {Magdalena Pataj},
title = {Nudity in Social Campaigns in the Light of Attention Economy},
journal = {Media Management},
volume = {2021},
number = {Volume 9, Issue 3},
year = {2021},
issn = {},
pages = {535-549},keywords = {nudity; social campaigns; body; attention economy},
abstract = {This article offers a quantitative analysis of social campaigns showing naked bodies, with the focus on what social problems are portrayed with the use of nudity and whether the images of nudity are of a direct or indirect character. Other questions posed in this article are whether nudity has a gender, what does it symbolize and what associations does it generates in the recipient. My research shows that nudity (primarily female nudity) is deployed in campaigns of a wide thematic array and is endowed with various meanings.},
doi = {10.4467/23540214ZM.21.028.13759},
url = {https://ejournals.eu/en/journal/zarzadzanie-mediami/article/nagosc-w-kampaniach-spolecznych-w-swietle-koncepcji-zarzadzania-uwaga}
}