TY - JOUR TI - Proud of Their Money. The Artist as an Entrepreneur in the Hip Hop (Sub)culture AU - Kukołowicz, Tomasz AU - Jaczyński, Kamil TI - Proud of Their Money. The Artist as an Entrepreneur in the Hip Hop (Sub)culture AB - Hip hop, both in Poland and in the U.S.A., has broken with the image of an artist guided by the principle of ‘art for art’s sake’, which was very popular in the 20th century. For rappers, the commercial success is one of the proofs of their artistic success. Such a statement contradicts the value system of artists involved in the so called „high art”. In this article we reconstruct the worldview of American and Polish rappers, we describe how it was formed in the historical process and explain its relationship with the practices of rap music production. We also interpret the positive attitude towards money within the wider context of the development of creative industries. We illustrate our theoretical arguments with several empirical examples from Poland and the U.S.A. The article provides a detailed description of the process of the production and distribution of rap music which is based on the professional experience of one of the authors. VL - 2015 IS - Volume 16, Issue 1 PY - 2015 SN - 1896-8201 C1 - 2084-3976 SP - 61 EP - 79 DO - 10.4467/20843976ZK.15.005.3040 UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/dumni-z-pieniedzy-artysta-jako-przedsiebiorca-w-sub-kulturze-hiphopowej KW - hip hop KW - rap KW - creative industries KW - value system KW - cultural economics