TY - JOUR
TI - Public institutions in social media on the example of Facebook in an international perspective
AU - Papińska-Kacperek, Joanna
AU - Polańska, Krystyna
TI - Public institutions in social media on the example of Facebook in an international perspective
AB - 
	Although the existence of public institutions in social media may be perceived by a part of the society as an unserious endeavor, however it is not possible to disregard the space where citizens of every country of the world are present. Therefore both public administration, as well as cultural institutions should integrate the new way of communication with theirs customers not only in a marketing strategy, remembering about threats associated with a new modus operandi. The aim of the article is to discuss the characteristics of the use of social media by tax administrations and museums in selected countries of the world with a special focus on Facebook. For analysis tax institutions and well-known museums in selected countries of three continents were chosen.
VL - 2016
IS - Volume 4, Issue 2
PY - 2016
C1 - 2354-0214
SP - 97
EP - 112
DO - 10.4467/23540214ZM.15.007.5514
UR - https://ejournals.eu/en/journal/zarzadzanie-mediami/article/instytucje-publiczne-w-mediach-spolecznosciowych-na-przykladzie-portalu-facebook-w-ujeciu-miedzynarodowym
KW - social media
KW - e-government
KW - Facebook
KW - word of mouth marketing